Experts Driving Your Regional Growth
Our team provides the in-market leadership, partner management, and sales expertise OEMs need to enter, scale, and succeed in new regions.
Experts on the Ground
Roles that elevate your business
At Go Channel, we provide in-market expertise to help OEM brands enter, build and scale regional channels. Each role focuses on a key part of growth, from strategic leadership and partner management to sales execution and operational oversight.
Together, these three roles form a high-performing team that drives revenue, manages partners and represents your brand locally with focus and accountability.
Choose the Expertise That Fits Your Goals
These profiles show the types of roles you can hire to enter, build, and scale regional channels. Select the combination that matches your strategy, whether it’s leadership, partner management, or sales execution.
Channel Development Manager
Sales Development Representative
Country Director
The Regional Director represents your brand across the UK and Northern Europe, setting the vision and strategy for market entry and expansion. They oversee all channel activity, manage key partner relationships, and ensure commercial objectives are delivered consistently. This role combines strategic leadership with hands-on execution to drive measurable regional growth.
Custom pricing per project |Minimum 12-month engagement
Key Responsibilities
- Define regional go-to-market strategy and roadmap
- Oversee distributor and partner ecosystem
- Align sales, partner, and operational objectives
- Monitor KPIs and channel performance
- Represent the brand in-market
- Manage risk and operational escalations
Channel Development Manager
The Channel Development Manager recruits, onboards, and supports distributors and reseller partners. They travel extensively, deliver presentations, and ensure partners are equipped to sell effectively. Acting as the primary liaison between the brand and its channel, they drive pipeline and revenue growth while maintaining strong commercial relationships.
Custom pricing per project |Minimum 6-month engagement
Key Responsibilities:
- Recruit and onboard new distributors and resellers
- Deliver partner training and enablement
- Conduct in-market presentations and demos
- Manage partner performance and incentives
- Support pipeline development through partners
- Assist Regional Director with strategic initiatives
Sales Development Representative (SDR)
The SDR focuses on internal sales activities, qualifying leads and creating opportunities for the channel. They manage CRM processes, schedule partner and customer meetings, and provide ongoing support to the Channel Development Manager. This role is office-based and ensures the sales engine runs efficiently and consistently.
Customer pricing per project |Minimum 3-month engagement
Key Responsibilities:
- Qualify leads and generate sales opportunities
- Manage CRM and sales reporting
- Schedule partner and customer meetings
- Support internal sales processes
- Follow up on pipeline with partners and customers
- Maintain accurate sales data and documentation
Not sure which role is right for you?
Let us help you choose the right combination of expertise to grow your regional channel successfully.
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